Thursday, April 3, 2008

iPhone user survey finds high level of satisfaction with the device

Rubicon Consulting published an interesting survey data from 460 randomly selected iPhone users. Here are their findings:

- 80% of iPhone users surveyed are satisfied with the device
- Email is the #1 function (The most used data function on the iPhone is reading (but not writing) email, with about 70% of users doing that at least once a day. About 60% said they browse the web on the iPhone daily)
- iPhone increases mobile browsing with 75% of iPhone users saying it has led to more mobile browsing
- 50% of iPhone owners replaced conventional (non-smartphones) mobile phones.
- 1/3 of iPhone users carry a 2nd phone
- 28% of iPhone users say it’s changes a notebook computer
- 40% of iPhone users said “strongly” that they want to add new software apps
- 40% if iPhone users said the browser has trouble with some web pages they want to visit
- 26% of iPhone users had no previous Apple product, while nearly 50% had iPod
- 13% of iPhone owners surveyed have unlocked iPhones
- 1 out of 10 users reported “hand pain” after use
- 1 out of 5 iPhones were purchased as a gift
- About half of iPhone users are under age of 30 and about 15% are students


To see the complete report click here (pdf).

No comments: