Rubicon Consulting published an interesting survey data from 460 randomly selected iPhone users. Here are their findings:
- 80% of iPhone users surveyed are satisfied with the device
- Email is the #1 function (The most used data function on the iPhone is reading (but not writing) email, with about 70% of users doing that at least once a day. About 60% said they browse the web on the iPhone daily)
- iPhone increases mobile browsing with 75% of iPhone users saying it has led to more mobile browsing
- 50% of iPhone owners replaced conventional (non-smartphones) mobile phones.
- 1/3 of iPhone users carry a 2nd phone
- 28% of iPhone users say it’s changes a notebook computer
- 40% of iPhone users said “strongly” that they want to add new software apps
- 40% if iPhone users said the browser has trouble with some web pages they want to visit
- 26% of iPhone users had no previous Apple product, while nearly 50% had iPod
- 13% of iPhone owners surveyed have unlocked iPhones
- 1 out of 10 users reported “hand pain” after use
- 1 out of 5 iPhones were purchased as a gift
- About half of iPhone users are under age of 30 and about 15% are students
To see the complete report click here (pdf).
No comments:
Post a Comment